Discussion on MOOC

In the age of digital technology, production structure and job role are being redefined. The popularity and application of digital technology can greatly increase productivity and may reshape the role of people in the production field. In the week 1 of MOOC course, I discussed the changes that digital technology has brought to people’s careers. In the past, I thought that artificial intelligence would replace the work of some people, and eventually cause some people to lose their jobs. But now, I have learned new technologies such as artificial intelligence, and big data brings more benefits to human society. These technologies can greatly improve people’s work efficiency and change the inherent work mode.

The advent of the digital era brings opportunities and challenges to businesses around the world. Digital technologies are disrupting fashion industries with new models. It has brought challenges to the industry, and it also leads to changes in the industry. On the one hand, digital transformation threatens their traditional core business. On the other, it gives innovative companies a chance to get ahead of their competitors（Edmead，2016）. In this digital age, companies are either be eliminated in the digital revolution or become the most well-prepared digital leaders. According to an article I commented on, some traditional travel agencies have found that their market share has been greatly reduced and have to come up with new marketing strategies, such as developing online businesses. Therefore, companies must make changes to meet these new challenges. All they have to do is focus on the key success factors and become digital leaders in this new and exciting digital world through digital transformation.

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